Share Comfort Campaign
I am extremely proud of our group for this last project.
Laura, My and I got together twice over the break and got all our shooting, and most of the designing and editing done!
Our concept has changed a few times to better, but we've all worked hard and are excited to share with you all on Tuesday.
Here's some fun shots of our team shoot: .JPG) |
| While attempting to record a smooth scroll over, we had to use My's car! |
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| Laura being brave, she's afraid of heights! |
homeless students at georgia state
http://georgiastatesignal.com/no-place-to-go-the-story-of-three-displaced-persons-on-campus/
End Homelessness Strategic Plan
Group:
Pam Barba
Laura Ospina
My Tran
Schedule:
Tuesday Nov 19th - Go to Salvation Army to buy clothing and props
Saturday Nov 23rd - Shoot video. - Locations: Gwinnett & Little Five points
Thanksgiving break - Edit video and produce collateral campaign
Concept:
Video PSA
We will create a video that shows people and their belongings. There will be a contrast between between people in the same demographic shot along with their belongings. A woman who is homeless, in contrast to a woman who is not. A man, and a child.
Inspiration: My mom has this book which was really the inspiration for this concept.
About the book "In an unprecedented effort, sixteen of the world’s foremost photographers traveled to thirty nations around the globe to live for a week with families that were statistically average for that nation. At the end of each visit, photographer and family collaborated on a remarkable portrait of the family members outside their home, surrounded by all of their possessions—a few jars and jugs for some, an explosion of electronic gadgetry for others. Vividly portraying the look and feel of the human condition everywhere on Earth, this internationally acclaimed bestseller puts a human face on the issues of population, environment, social justice, and consumption as it illuminates the crucial question facing our species today: Can all six billion of us have all the things we want?"
Here are some additional photographers that have used a similar concept:
Kids photographed in their room with their toys view more here
Chinese families photographed with all the possessions: View more here
It Can Wait
Pamela Barba
Texting Can wait
The It Can Wait campaign is an effort by AT&T to stop people from texting and driving.
The focus of my video supporting this campaign is bring awareness to the fact that texting and driving is not a good decision.
Everyone does weird things when they driving a car, like biting their fingernails, listening to an audiobook or even soothing their baby to sleep. People spend long periods of time in their car and I believe this is the reason why people end up getting bored and making poor decisions such as texting. Some weird things are okay to do. Texting is not okay.
The purpose is for the audience to consider activities other than texting.
Campus Bandits
Campus Bandits
Personal Contribution:
Strategic plan, assigning group roles, coordinating the deadlines, tasks, distribution dates, Initial brain storming, research, web template work, website information format, Set up and monitor google analytics for website, flyer and poster distribution
Texting Campaign
#1: Live your life
Concept
This concept is a girl getting ready to go out. She is obsessed with her phone and documenting her every choice that day: shoes, outfit, starbucks, etc. Finally she gets in her car ready to go on her way, and as she's driving she tries to capture the sunset and crashes.
Video style
- Short video clips that show her getting ready and end with an instagram photo freezing the moment
- Transitions are the instagram screen capturing her photo, then new scene starts
- Last scene is her picture of the sunset with the sound of a car crash
- Words with tagline come up on the instagram
Need clever tagline
"Stop documenting your life and start living it"
"It can wait"
Tone
Serious
#2: Pay Attention
Concept
In this concept the viewer is watching a girl doing different things. She is using her phone while doing different activities and the lack of focus causes her to mess up in different occasions.
She is drinking and she spills her water because she wasn't paying attention.
She is walking and she runs into a door because she is not paying attention.
She is trying to turn on the television by using a cordless phone.
Someone is talking to her and she is not paying attention, she's looking at her phone.
Finally she gets in her car and swerves, once again she was not paying attention because she was on her phone.
The text comes up "Pay Attention"
Video Style
- Short clips that show her different screw ups
Pay attention.
Tone
Somewhat comical. Even though this girl does things that all of us do, this highlights how silly it is to have your attention split all the time.
